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Free: 60-minute call and Blueprint.
A working session on your business, then a clear plan of what we would build and in what order, written down for you to keep. No cost, no obligation.
Trading and distribution
Retail & D2C
Once the store, the marketplaces, the courier and the gateway feed one traceable picture, a retail or D2C brand sees true CAC after returns, real margin per order per channel, and one honest stock number, and stops funding the leaks it could not see.
The art of the possible
A retail or D2C brand does not need a new platform to replace the five it already pays for. It needs the leaks read out of its own data, the stock made true across channels, the front desk answered on the channel the customer already uses, and contribution per order per channel put on one screen the founder actually opens. Reliable systems run the store, the orders and the reconciliations; AI reads the messy settlement files, the ad exports and the free-text messages, and clusters and ranks the leaks; a named person signs anything that touches a price, a refund, a customer message or an ad-spend decision. Nothing here is sold as approval-gated growth.
The operating reality
These brands sell across their own store, marketplaces and often physical outlets, and already pay for five tools that do not talk to each other, so true CAC after returns and RTO, settlement deductions, stock across channels and real per-order per-channel margin stay hidden. The work is to read the leaks out of their own data, make the stock true across channels, answer the front desk on the channel the customer already uses, and put contribution per order on one screen the founder actually opens, with a named person signing any price, refund or ad-spend decision.
By segment
Where the work is, segment by segment.
The same industry runs differently across its segments. Here is the operating reality of each, and the builds we would rank first, with why.
D2C / online-first consumer brands
Sell mainly through their own store (Shopify or similar) plus paid social and search; CAC, cart recovery, returns/RTO and true blended margin are the spine; founder-run and tool-fatigued.
- 01Ad-spend and true-blended-margin leak sweep
Ad waste against real Shopify revenue, and true CAC after COD/RTO loss, is the cleanest "found money" read for this segment.
See what we build - 02Cart and customer recovery
Abandoned carts and lapsed buyers are earned revenue leaking on memory; recovery flows are off or half-built.
See what we build - 03WhatsApp concierge for the front desk
"Where is my order", COD confirmation, size and stock questions live on WhatsApp and are dropped or answered slowly.
See what we build - 04Dispatch, POD and freight-bill audit
Returns and RTO carry forward-and-back freight, handling and resale loss; a COD refusal pays full freight on a sale that never happened, and the charged weight drifts above catalog weight unchecked.
See what we build - 05True contribution by channel and order
The topline looks healthy; the real per-order return after fees, freight and returns is a guess.
See what we build - 06A store and website that actually converts
Paid traffic lands on a thin or stale store or a weak product page and leaves; conversion leaks at the last step.
See what we build - 07Connected data layer
Store, ads, courier, gateway and GST do not talk; the plumbing that ties them into one source-linked layer is what every other read depends on.
See what we build - 08Live dashboards: margin, stock and cash
On top of that layer, the founder needs a live margin screen by SKU and channel instead of a month-end Excel that is already stale.
See what we build - 09Connect-and-automate around the store, orders and cash
Order, dispatch, payment and marketplace data are hand-carried between tools; wire them so the work moves.
See what we build
Marketplace-led sellers (Amazon, Flipkart, quick commerce)
Most revenue flows through marketplaces and quick commerce; the operating life is the catalogue, fees and deductions, settlement reconciliation, and per-SKU-per-channel margin after the platform's full cut.
- 01Marketplace and quick-commerce operations
True margin per SKU per channel after every fee, one master catalogue, and channel discipline IS the business here.
See what we build - 02Settlement and gateway reconciliation
Marketplace settlements deduct silently; tie every settlement line to orders and the agreed terms to recover short-pays.
See what we build - 03Ad-spend and true-blended-margin leak sweep
Charged weight drifts above catalog weight; deductions are accepted unchecked; both are recoverable with evidence.
See what we build - 04Live dashboards: margin, stock and cash
A unit promised on five channels at once oversells one and goes dead on another; one available-to-sell view stops the oversell and the dead stock.
See what we build - 05Connected data layer
That view only holds if each marketplace, the gateway and the warehouse feed one source-linked stock and settlement layer instead of separate exports.
See what we build - 06Dispatch, POD and freight-bill audit
Proof-of-delivery to bill, NDR handling and freight-bill audit against the rate card stop under-billing and overcharges.
See what we build - 07WhatsApp concierge for the front desk
Order-status, return-status and catalogue traffic from marketplace and direct buyers runs on WhatsApp all day.
See what we build - 08Connect-and-automate around the store, orders and cash
Marketplace orders re-keyed into ERP, dispatch re-entered into accounting; a person is the integration layer.
See what we build
Omnichannel retailers (store plus online)
Run physical stores and an online channel together; one stock picture across store and web, click-and-collect/ship-from-store, and store-versus-online margin are the spine; WhatsApp and footfall matter as much as ads.
- 01Live dashboards: margin, stock and cash
Ship-from-store and click-and-collect both fail without one available-to-sell number on screen; this is the single hardest omnichannel problem to make visible.
See what we build - 02Connected data layer
That number is only trustworthy once POS, the web store and warehouse stock are tied into one source-linked layer rather than reconciled by hand each morning.
See what we build - 03True contribution by channel and order
Which channel actually earns per order, after returns and fulfilment cost, is invisible across POS and web.
See what we build - 04WhatsApp concierge for the front desk
Stock-at-store, billing and order queries from walk-in and online customers run on WhatsApp and at the counter.
See what we build - 05Custom counter and floor app
POS, stock-check and order capture on the floor that today live in a register, a personal Excel and a WhatsApp group.
See what we build - 06Cart and customer recovery
Online cart recovery plus win-back and replenishment for store and online customers on one history.
See what we build - 07A store and website that actually converts
The store's online presence and local listings catch the searcher; the site decays unless someone owns it.
See what we build - 08Supplier-bill and three-way match
Bought stock across stores; off-rate buying and overbilling against GRNs is recoverable.
See what we build
Multi-brand and single-brand retail chains
Several outlets (own or franchise) under one or more brands; consolidated MIS across outlets, stock balancing between stores, scheme/discount discipline and per-outlet margin are the spine; the head office runs on a monthly pack.
- 01Consolidated management reporting across outlets
The head office runs on a monthly pack stitched by hand across outlets, late and varying; build it once, send it on schedule.
See what we build - 02Live dashboards: margin, stock and cash
Stock sits dead in one outlet and stocks out in another; one view of stock and inter-store transfers turns that into a daily balancing decision.
See what we build - 03Connected data layer
That view needs every outlet's POS and stock feeding one source-linked layer; today each outlet's numbers arrive separately and late.
See what we build - 04True contribution by channel and order
Outlet-level discounting and scheme application without a rule or a record leaks margin and is hard to police.
See what we build - 05Ad-spend and true-blended-margin leak sweep
Which outlet, which category and which channel leaks; shrinkage, deduction and freight loss surface by outlet.
See what we build - 06Supplier-bill and three-way match
Centralised and outlet-level buying; overbilling and off-contract rates caught before payment.
See what we build - 07WhatsApp concierge for the front desk
Customer questions on stock-at-store, billing and orders land on WhatsApp across every outlet and are answered slowly or not at all.
See what we build - 08Cart and customer recovery
Win-back and replenishment on the chain's own purchase history go unworked; a lapsed buyer is only chased if someone happens to remember.
See what we build - 09Ask your data in plain English
The hands-on owner wants outlet, category and margin answers in seconds, not a two-day analyst queue.
See what we build
The whole picture
Front office, back office, and the data that ties them together.
Front office
How the business is found, sells, and is reached.
Back office
How the work actually gets done, day to day.
Talk to your data
One trusted picture you can read and ask questions of.
How an engagement works
From a free call to a system you own.
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Deep-dive and build.
Go deeper on one area, or have us build the software, app or data layer. Fixed price. A focused build ships in weeks.
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Run and govern: per need.
We keep it running and watch over it, as much or as little as you want.
Related industries
Sectors with a similar operating spine.
Find the one build worth funding first.
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