What is automated, where AI helps, who signs off
Automation for the routine. A person on every decision that matters.
The reliable spine
The non-AI spine is the site itself: a clean, current sourcing reference (principals and product range, grades and pack sizes, the licences held, the SDS and COA discipline, the delivery footprint) and a clear, owned enquiry path that lands the lead with the right person.
Where AI helps
AI only helps draft the product and credentials copy from the firm's own records, for a person to approve before it is published. It publishes nothing and makes no claim on its own.
Who signs off
A named person signs off anything touching money, stock, a customer promise, a regulated filing, a payment, a price, a credit decision or a people decision.