What is automated, where AI helps, who signs off
Automation for the routine. A person on every decision that matters.
The reliable spine
The reliable spine is non-AI: the clean, current site shaped to the segment, the landing pages built to match each campaign, and the fixed listings and structured proof that turn paid traffic into real enquiries, sign-ups or orders.
Where AI helps
AI is confined to drafting page and listing copy from the firm's own facts for a person to approve; it never owns a published claim, a price shown or a customer promise.
Who signs off
A named person signs off anything touching money, stock, a customer promise, a regulated filing, a payment, a price, a credit decision or a people decision.