The reliable spine
The non-AI spine is the source-linked workflow: clean records, rules, calculations, integrations, exception queues, approvals and reporting for reconciliation.
Building Materials & Ceramics
Scheme, ledger and points reconciliation
Money moves through the channel and the channel runs on schemes, yet almost nobody matches every claim line against what the circular says the dealer actually earned. Over-claims, double-claims, claims on unsold or returned stock, and schemes paid off a stale circular flow straight out of margin. This is the single most-provable win in the sector. Thousands of SKUs across size, shade, finish, region and dealer class, each with a scheme overlay, mean lines get billed off a stale price or outside the approved discount band constantly, an invisible aggregate leak. An architect, dealer or project buyer Googles the firm before they specify it, and many ceramics firms have a stale website or none, so they lose the buyer at the first online check. The daily "where's my truck, what's my balance, what's my scheme" traffic ties up the sales desk and runs slowly. For the pipes-and-fittings-adjacent and adhesive lines, the applicator and mason drive demand on a points program that leaks through duplicate and ghost QR scans and over-redemption, with the true liability unknown. Tendered supply runs on rate-contracts, earnest-money deposits and bank guarantees, each with an amount and a refund date, and capital sits lapsed while tendered supply gets billed off the wrong rate.
Who has it
Every segment that runs a dealer scheme or a loyalty-point program, sharpest for Tile, sanitaryware & ceramics makers, Cement, AAC block & RMC producers and Plywood, laminate & board makers where the scheme machine is largest, with painter and mason points most exposed for Paint, adhesive & putty manufacturers and the adhesive lines.
What we build
One clean dealer list, one trusted view of each dealer's balance, limit and active scheme, and a scheme-claim engine that matches every claimed scheme against the circular's earned entitlement and the dealer's actual qualifying purchases, flagging over-claims, double-claims and unsold-stock claims before they are paid. One approved price master, by size, shade, region and dealer class, with the current scheme overlay, and a check that flags any invoice line billed off a stale price or outside the approved band. A current, credible site and digital catalog: full range with sizes, shades and finishes, certifications, plant capability, a dealer locator, and downloadable spec sheets. A WhatsApp concierge that handles order and dispatch status, ledger and scheme statements, and catalog and price-list pulls, straight from the firm's own reconciled numbers, handing anything sensitive to a named person. A clean influencer list and a points check on the same spine as the scheme engine, every QR scan matched to a real, single-use, in-window sale, so duplicate and ghost scans and over-redemption stop and the real points liability becomes visible.
What is automated, where AI helps, who signs off
Automation for the routine. A person on every decision that matters.
Where AI helps
AI is limited to bounded reading, extraction, matching, clustering or drafting from the firm's own data for reconciliation; it never owns the number, the approval, the promise or the decision.
Who signs off
A named person signs off anything touching money, stock, a customer promise, a regulated filing, a payment, a price, a credit decision or a people decision.
What changes day to day
Schemes pay to a rule, not to pressure at quarter-end: every claim is matched to the circular's earned entitlement and the dealer's qualifying purchases before it is paid, every loyalty point is matched to a real single-use in-window sale, off-price and out-of-band invoice lines are flagged, and the true scheme and points liability becomes visible instead of guessed.
Illustrative outcome
A ceramic-tile maker recovers a meaningful amount as over-claims, double-claims, unsold-stock claims and ghost point scans are stopped before payout, every rupee matched to its own circulars and ledgers. Illustrative; final numbers come from your own data.
Illustrative; final numbers come from your own data.
Path to the build
How this one gets built.
Book a free 60-minute call, then a free Blueprint on the firm's own records. Deep-dive and build, followed by run and govern so the workflow keeps paying back.
Related builds
What tends to pair with this one.
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