What is automated, where AI helps, who signs off
Automation for the routine. A person on every decision that matters.
The reliable spine
The event feed and the message rules carry the value: real pre-press, production and dispatch events drive the proof, job and dispatch confirmations and the despatch and e-way-bill details, so routine status answers stay current without a person retyping them.
Where AI helps
AI is confined to reading the buyer's plain-English question and matching it to the right job and current status so the concierge answers from the live data; it never commits a date, approves a colour or makes a promise to the customer.
Who signs off
A named person sends anything that commits to the customer, such as a delivery date or a colour approval.