IT & Software Services

Forecasting: cohort, churn and cash-runway sanity layer

Planning runs on one founder's spreadsheet and memory. Burn and runway are estimated, the cohort projection is fragile, the pipeline-to-revenue conversion is a guess, and capacity, will the bench cover the pipeline, is not modelled, so the firm over-hires or under-staffs and cannot see the cash consequence until it bites. For a venture or bootstrapped product firm, runway visibility is survival.

Who has it

Core for SaaS and product companies, where burn, runway and cohort projection decide survival; IT services and software-development firms have a lighter version in pipeline-to-revenue and capacity planning.

What we build

A read-only sanity layer over the pipeline, cohort, billing and cost data that shows demand and cohort patterns, forecast-vs-actual gaps, runway under a few scenarios, and capacity-vs-pipeline, so the founder and the planner decide with the picture in front of them. It does not auto-plan and does not own the number.

What is automated, where AI helps, who signs off

Automation for the routine. A person on every decision that matters.

The reliable spine

The reliable spine is non-AI: the arithmetic over pipeline, cohort, billing and cost data, the forecast-vs-actual gap, the runway scenarios and the capacity-vs-pipeline view.

Where AI helps

AI is limited to surfacing patterns in the demand and cohort data for a person to weigh; the layer is read-only, it does not auto-plan and it does not own the number.

Who signs off

A named person signs off anything touching money, a customer promise, a regulated filing, a payment, a price, a credit decision or a people decision.

What changes day to day

Planning starts from a shared, current picture instead of an argument; runway and capacity risk become visible early; hiring and spend decisions stand on a cohort and scenario view. The decision stays human.

Illustrative outcome

Earlier visibility of runway and capacity risk, and planning meetings that start from a shared picture. Illustrative; final numbers come from your own data.

Illustrative; final numbers come from your own data.

Path to the build

How this one gets built.

Book a free 60-minute call, then a free Blueprint on the firm's own records. Deep-dive and build, followed by run and govern so the workflow keeps paying back.

Find the one build worth funding first.

A free 60-minute call. No cost, no obligation, just a clear read on what is worth building.