What is automated, where AI helps, who signs off
Automation for the routine. A person on every decision that matters.
The reliable spine
The non-AI spine is the site itself: a clean, fast, current presentation of products, eligibility, the documents needed, the team and the licences and registrations the firm holds, with clear ways to reach the right person. It informs and routes, it never quotes a rate or gives advice.
Where AI helps
AI plays a minor part, at most helping draft plain-language product and eligibility copy for a person to approve; it never quotes a rate, gives advice or makes a decision on the site.
Who signs off
A named person signs off anything touching money, a customer promise, a regulated filing, a payment, a price, a credit decision or a people decision.