Marketing & Media Agencies
A production house's real "floor" is a shoot, an edit suite and a kit room. Crew and freelancers are booked and deployed, equipment is issued and must come back, and which person and which camera, light or vehicle is on which production, where, at what day-rate, lives on call sheets, WhatsApp groups and the production manager's memory. Equipment goes missing or sits idle, freelancer day-rates and overtime are reconstructed from chat, and the cost of crew and kit per production is a guess made after the fact.
Who has it
Production houses at the core, for the deployment of crew, freelancers and equipment against a production; and creative studios where large campaign productions are run.
What we build
One running record of the production: the crew and freelancer bookings with day-rates, the equipment issued against the production and its return, the stage reached (pre-production, shoot, post, delivery), and the cost captured against each, so the owner knows who and what is on which production, where, and at what cost, including hired-in crew and kit. The issue-and-return register for equipment ties, so kit that leaves is accounted for on return.
What is automated, where AI helps, who signs off
The reliable spine
The reliable spine is the running production record and the issue-and-return register: crew and freelancer bookings with day-rates, equipment issued against a production and checked back in, the stage reached, and cost captured against each, so kit that leaves is accounted for on return and cost per production becomes a number.
Where AI helps
AI helps reconcile the scattered inputs, reading day-rates and overtime off call sheets and chat into the record so freelancer and crew cost ties to the production instead of being reconstructed after the fact. It proposes the entries; a person confirms the cost.
Who signs off
A named person signs off anything touching money, stock, a customer promise, a regulated filing, a payment, a price, a credit decision or a people decision.
What changes day to day
The owner sees who and what is on each production without ringing the production manager; equipment is accounted for on return instead of going missing; freelancer and crew costs reconcile to the production instead of being reconstructed from chat; true cost per production becomes a number.
Illustrative outcome
Equipment loss and idle-kit cost reduced and freelancer-cost reconciled per production.
Illustrative; final numbers come from your own data.
Path to the build
Book a free 60-minute call, then a free Blueprint on the firm's own records. Deep-dive and build, followed by run and govern so the workflow keeps paying back.
Related builds
A free 60-minute call. No cost, no obligation, just a clear read on what is worth building.